Leaflet Target Audience

I wanted to keep the audience for the leaflet as open as possible. That is why i have avoided any imagery on the front and back of the leaflet. I was concerned putting any feminine illustration on the front may divert people from picking it up.

The colours may be considered feminine but the presence of the yellow may help to balance that out.

It is something that can be given to any one of any age without being too graphic and detailed. This is also to avoid any sort of embarrasment that comes from talking about such a thing.

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